Don't neglect Facebook as part of your job search strategy
by Helene Cavalli, guest blogger
While LinkedIn is holding tight to the idea that people want to continue to keep their personal and professional networks separate, Facebook is positioned to give traditional job boards a real run for their money within the next year. Monster, a leading global online jobs site, sees the writing on the wall and has launched its own Facebook app, BeKnown, which now has over 800,000 members.
The Wall Street Journal recently reported that more organizations are using Facebook pages to find candidates. While right now only 1% of new hires were sourced through Facebook, its use as a recruiting tool is poised to grow quickly.
A good job search strategy includes targeting companies you want to work for. Be sure to check out Facebook pages for those companies you are targeting in your search. You can gain direct access to current job openings and apply directly – bypassing more inefficient job boards. And consider “Liking” the company to stay informed on news, events and discussions. You’ll also gain valuable insight into an organization’s values and culture which will help you determine if the company’s a good fit for you.
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Helene Cavalli is Director, Corporate Marketing for DBM. She has over 25 years of experience in the areas of human resource consulting, talent management, workforce strategy and career transition. Follow Helene Cavalli on Twitter or connect with her on LinkedIn.